Known as the Queen of Bridal Beauty in Dallas/Fort Worth, Jen Trotter is the owner and principal artist behind Lip Service Makeup , the team that snagged the coveted AACWP Vendi Award for Favorite Hair and Makeup for 5 years in a row, landing them in the Hall of Fame. In addition to beautifying thousands (yes, thousands!) of brides over the course of her 25+ year career, Jen’s work has been featured in local and national magazines such as BRIDES, Martha Stewart Weddings and Bella NY, and on commercials and ads for brands such as Tostitos, Girl Scouts of America, and Omni Hotels. The LSM team’s work has been featured on shows on Oxygen, TLC, and the Paramount Network, as well as Dateline NBC and you can spot Jen beautifying contestants on the finale episodes of Love is Blind Season 3 on Netflix! When it comes to weddings and beauty, she’s seen it all and done it all.

As a veteran vendor, Jen is heavily involved in her local chapters of the Professional Wedding Guild, The Society of Wedding Professionals, ILEA, and NACE, and she’s currently serving as a board member of the Dallas Chapter of WIPA. In addition to her role as a veteran vendor, mentor and local leader in the wedding industry, Jen is a communications expert with a background that includes conflict resolution training, PR and Marketing, corporate training and 10 years as Program Director for the Make a Wish Foundation. Melding her business knowledge and her vast experience as an “in the trenches” wedding vendor gives Jen a unique perspective! She not only knows how to deal with the occasional bridezilla, but she is also passionate about teaching other business owners how to manage communication elements to reduce conflict, chaos and stress…at work, and at home. Jen has been a top-rated speaker, educator and panelist at conferences such as Wedding MBA, CaterSource, The Nace Experience, Wedding Summit, and ILEA Ignite Conference. She’s a sought after speaker and podcast guest who pulls no punches as she shares proven strategies, words and phrases designed to keep conflict low, paving the way for long-term sustainability and success.